While reading The Art Of The Start I was quite surprised how many parallels there are to Rework. Kawasaki’s guide gives a concise overview about many things that are helpful to know when starting either a business on your own or a new product internally within an existing company. It also contains a couple of good references to further readings.
Topics are:
- What’s your business about: Positioning, Pitching, Business Plans.
- Money: Bootstrapping, Recruiting, Raising capital.
- Create a profile: partnering, branding, rainmaking.
Some people call it the “startup bible”. That’s exaggerated. It’s a useful guide, a starting point. You might also want to read The Principles Of Successful Freelancing, since you’ll find more information about the nitty-gritty details of creating a business there.
P.S.: I’m not saying Rework is necessarily a startup guide. Fried and Hansson focus more on work quality and life / work balance. At least that’s how I read the book.
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