After having understood that marketing actually is important I have started to read articles about marketing once in a while.
I think this one is not bad: How To Create A Successful Free PR Program That Rocks
Some keypoints:
- Self Promote or Die: Build a brand first and “word-of-mouth” will follow organically to keep your brand alive
- Keep your website interactive: contests, …. other user interaction. Make the user visible on your website
- Constant Contact: Send email newsletters: about articles, tips, community involvement updates, news releases, sponsorship call-outs, event invites, Q&A, coupons, links to online communities, recipes, blog links, …..
- Send press releases: A press release is a newsworthy announcement that is sent to the media. Ideally it’s a short 375 word, one page bit telling who, what, why, when and where in the first paragraph.
- Be a rock Star: The media needs you as much as you need them.
- LinkedIn drives more direct blog traffic than Facebook, Twitter or Google
There are some more cool tips in the article. But read it by yourself!
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