[Be el o ge]

After having understood that marketing actually is important I have started to read articles about marketing once in a while.

I think this one is not bad: How To Create A Successful Free PR Program That Rocks

Some keypoints:

• Self Promote or Die: Build a brand first and “word-of-mouth” will follow organically to keep your brand alive
• Keep your website interactive: contests, …. other user interaction. Make the user visible on your website
• Constant Contact: Send email newsletters: about articles, tips, community involvement updates, news releases, sponsorship call-outs, event invites, Q&A, coupons, links to online communities, recipes, blog links, …..
• Send press releases: A press release is a newsworthy announcement that is sent to the media. Ideally it’s a short 375 word, one page bit telling who, what, why, when and where in the first paragraph.
• Be a rock Star: The media needs you as much as you need them.
• LinkedIn drives more direct blog traffic than Facebook, Twitter or Google

There are some more cool tips in the article. But read it by yourself!